
The following applies to sponsored posts and link inserts:
1. General Agreement
Submitting a sponsored post to my blog, the advertiser (you) agrees to the following terms and conditions. These terms ensure that all content aligns with my blog’s audience and maintains transparency and integrity.
2. Content Guidelines
- All sponsored content must be relevant to my blog’s niche.
- Content must be original and not published elsewhere before or after it appears on my blog.
- Posts should be written in UK English and be free of spelling/grammatical errors.
- It should not be written using an AI tool.
- The tone of voice must align with my blog’s informative, engaging, and reader-friendly style.
- I reserve the right to edit the content for clarity, SEO, and readability. Major edits will be discussed with you.
3. Links & SEO
- Sponsored posts can include one do-follow link to your website (unless otherwise agreed).
- Additional links may be included at an extra cost.
- Links must be relevant and non-spammy.
- Sensitive and grey niche links are to be discussed in advance.
- Links must not be affiliates.
4. Disclosure & Compliance
- All sponsored content will be clearly disclosed in accordance with ASA (Advertising Standards Authority) and CMA (Competition and Markets Authority) regulations on transparency in advertising.
- The disclosure is clear, upfront, and visible (e.g., using labels like “AD” or “Sponsored Post” at the start of the article).
- Posts must comply with Google’s guidelines to avoid penalties (no link schemes, keyword stuffing, or hidden links).
- Hidden or unclear disclosures (e.g., only at the bottom of the post) are not allowed.
- It is not disguised as independent editorial content, but it must be clear that the post is paid for.
- If a post needs to be removed or changed later due to regulatory reasons, a removal/editing fee may apply.
5. Accuracy & Consumer Protection (CMA Requirement)
If a sponsored post makes claims about a product or service, they must be:
- Truthful and not misleading.
- Based on verifiable facts, especially if it involves pricing, availability, or benefits.
6. Payment & Fees
- Sponsored posts and link inserts are chargeable.
- Payment is required on publication via PayPal or bank transfer.
- Sponsored posts are non-refundable once published.
- Agreed rates are valid for 12 months from the date of agreement, after which they may be reviewed and revised.
7. Image & Media Policy
- You must provide high-quality, royalty-free images or confirm that I can source relevant images.
- If you require specific branding or logos, please provide them in high resolution.
8. Timeframe & Publishing
- Sponsored posts will be published within 7 days of payment unless otherwise agreed.
- Once published, the post will remain live for at least 12 months, but I reserve the right to remove or update it in the future.
- While I may optimise content or implement tools to improve visibility, I do not guarantee that any content, website, or page will be indexed, ranked, or appear on Google or any other search engine. Indexing is determined solely by the search engine’s algorithms and policies, which are beyond my control.
9. Rights & Ownership
- Once published, the post becomes part of my blog. You cannot request edits or removal unless agreed upon in advance.
- I reserve the right to refuse or remove any content that no longer aligns with my blog’s values.
- I reserve the right to refuse or remove any sponsored content that does not comply with ASA, CMA, Google’s policies or UK law. No refunds will be issued for posts removed for non-compliance.
10. Contact & Agreement
- By submitting a sponsored post, you acknowledge and agree to these terms.
- Please contact me if you have questions or wish to discuss a collaboration.